Translation and Localization Explained

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What is translation?

Translation is the process of creating a document in a target language that communicates the same meaning as a given document in the source language. In translating a document, a translator would try his or her best to capture and convey in the target language, the exact essence in the source document. Consequently, the main goal of translation should be to produce texts that should read like it was originally written in the target language. It is also not wrong to say that translation should be recognized as copywriting in another language. Nevertheless, translation should not be viewed as an event; it should instead be viewed as a complex progress that is both scientific and artistic in nature. The skills and talents involved in the translation process are definitely invaluable.

What is localization?

The changing profile of computer users from the highly-educated to the everyday lay-man has made localization increasingly crucial in business. Localization encompasses translation. Generally, localization involves steps to adapt a product to a specific language or culture. It is concerned not only with text translation but also with ensuring that graphics, colors and sound effects are culturally appropriate. In addition, it ensures that dates, calendars, measurement units and monetary notations are in the correct format. Essentially, localization addresses questions such as the quality of the translation, the functionality of the product, the appearance of the document, and most importantly, its cultural appropriateness.

Why translate and localize?

It is plain and simple; if you want to succeed in going regional, you need to translate and localize your documents to reap the following benefits:

  • Reduced customer support costs; resulting from more effective communication
  • Increased customer and employee satisfaction and loyalty derived from easy-to-understand and culturally acceptable/correctly translated matarials
  • Enhanced corporate image when customers and employees believe you care.